Continuing to lead the way in innovation, AE invites customers to shop RE/AE and experience its selection of curated vintage via a shoppable AR lens on Snapchat.
American Eagle Outfitters, Inc. and thredUP announced the launch of RE/AE, a resale shop of secondhand and exclusive vintage American Eagle clothing, curated by the brand, and available for purchase at ae.thredup.com. RE/AE is powered by thredUP’s Resale-as-a-Service (RaaS), which enables the world’s leading fashion brands and retailers to deliver customizable, scalable resale experiences to their customers. Additionally, AE has once again teamed up with Snapchat for a shoppable AR Lens showcasing select styles from a specially curated inaugural 200-piece RE/AE collection.
American Eagle knows that the planet and environmental sustainability is top of mind with its customers, and Gen Z is highly motivated to shop secondhand. RE/AE demonstrates AEO’s commitment to implementing ways to build a better world. This unique opportunity extends the product lifecycle and also offers the AE community more styles to discover, curated by a brand they know and love.
“We are passionate about finding new and exciting ways to connect with our customers and RE/AE’s accessible, digital-first, circular shopping experience provides an opportunity to refresh your closet by shopping pre-loved, iconic styles from a brand that has defined youth culture for decades,” says Jennifer Foyle, President – Chief Creative Officer, AE and Aerie. “Standing behind our commitment to help create a more sustainable future, the partnership with thredUP innovatively gives new life to clothing and accessories that might otherwise contribute to the throwaway fashion culture we are working to eliminate.”
See related article: H&M Releases 2022 Annual Sustainability Report
RE/AE includes AE styles from as early as the 80’s, proving the brand’s made-to-last quality. Unique styles range from jeans and dresses to mini skirts, jackets, accessories and more. All priced between $10 and $40, RE/AE includes all-gender clothing and is available to shop at ae.thredup.com.
“American Eagle is a mainstay brand among younger generations, and its core customer base is actively engaged in apparel resale,” said James Reinhart, CEO of thredUP. “Eighty-three percent of Gen Z have shopped or are open to shopping secondhand apparel*, which is a massive opportunity for the brand. We’re proud to support American Eagle through RaaS as the company innovates to serve its customers and meet sustainability goals.”
The RE/AE Snapchat pop-up allows users to view the collection through an exclusive AR shopping Lens. Arranged as a vintage store, AE pieces will be displayed throughout the space for users to explore. They can click on select products for details on the item and learn more about their impact with secondhand sustainability information woven throughout the experience. Each product will link customers directly to ae.thredup.com for a seamless check out experience.