Last September, Rhugi Villaseñor, known for his label RHUDE, made waves with his first collection as Bally’s new creative director. Now, the collection is extending its shelf life with the reveal of the new Spring/Summer 2023 campaign.
Continuing Villaseñor’s new outlook for remodeling of the Swiss fashion house, the campaign takes form through its photography by Harley Weir. “I wanted to introduce a new visual language to Bally campaigns, a mix of bold sophistication and sensuality to express my modern vision of luxury.” Shot across a natural rocky landscape, the surrounding environment channels the array of mixed fabrics and eye-catching textures that Villaseñor placed in the collection like snake-print leather and plush velvet. What also shines about the new collection are the subtle Americana elements that stem from denim and rugged, yet refined styling.
Check out Bally’s new SS23 campaign in the gallery above.
In other fashion news, the emerging label ZANKOV is a knitwear maverick.