Burberry Summer 2024 at London Fashion Week

Burberry is at an all-time high. The British fashion House, established in 1856, passed the creative baton to Daniel Lee in mid-2022, replacing Riccardo Tisci, previously at the helm. Lee has pulled the reigns tight, modernizing the century-old label with a youthful and contemporary image.

Lee’s first collection as Burberry’s Creative Director was unveiled at London Fashion Week in February, paying tribute to its British heritage guided in a new direction. For Summer 2024, Lee unveiled his largest collection to date, welcoming a slew of A-list guests, including Kano, Skepta, Burna Boy, and more. Islington’s Highbury Fields was packed with observants eager for a peek of the madness, guiding guests into a green-carpeted space with matching benches and new nylon Burberry blankets. It begs the question: is green the new Burberry Blue?

The designer’s Summer 2024 collection envisioned Burberry’s limitless future, unveiling a refined offering covered in bold House signatures. As the lights dimmed in anticipation, barking dogs and loud sirens filled the air, seeing the first model sport a paneled Burberry trench coat with high collars and a thin black belt. Interlocked chainlinks dominated looks throughout, unveiling Burberry’s next seasonal print. Chain press tools secured graphics into place across lightweight dresses, layered mini skirts, and forest green shirting. Single-shouldered ruffled garments succeeded pleated bottoms and vibrant red coats, while spiraled punctures looped across rebellious co-ords.

Burberry’s signature blue accented formal button-downs and rumpled heritage jackets, resuming the collection with sleeveless Check knitwear, sleek motorcycle jackets, and cherry-printed jacquard uniforms. The collection expanded Lee’s Burberry universe to new heights, bringing a unique vision to the House that is equally youthful, contemporary, and elevated.

Take a closer look at Burberry’s SS24 collection in the gallery above, and stay tuned for more London Fashion Week coverage on Hypebeast.

In case you missed it, Simone Rocha SS24 is a declaration of love.

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