J. Lindeberg has revealed its new collection for the Spring/Summer 2024 season, which makes a solid case for fused sportswear styles. Since its 1997 founding, the brand has always had a love for sport-oriented wares, but the latest offers an elevated touch that brings in a slew of new elements.
Sportwear rests at the collection’s core, but how it executes the designs this time around is by focusing on connecting cultures. For example, the collection borrows from New York City’s robust metropolitan nature alongside the tranquility of Sweden’s Gotland Island. With these influences, the collection reveals how not just fashion, but sportswear stylings, can move throughout spaces, cultures and time – all in the pursuit of an active lifestyle.
Inside the collection, you’ll find suits complete in digital graphic prints, jackets, coordinating sets, oversized tops, hoodies and more. Across the range of pieces is an overall motocross aesthetic, which lends itself to select technical tops, jackets, biker shorts and more. The pieces’ moto edge is heightened by the use of nylon and technical fabrics alongside graphic logo prints. Jackets serve as a collection highlight as seen by a cobalt blue and black leather moto jacket and a salmon pink bomber.
“We envisioned an immersive experience that revs up the spirit of adventure while maneuvering a new thrilling, high-octane intersection between fashion and sports,” says Neil Lewty, Chief Creative Officer at J. Lindeberg. “You can mix functional sport styles with key fashion options for any occasion and everyday wear. This is the way we believe people like to dress…the new normal.”
Take a look at J. Lindeberg’s new SS24 collection in the gallery above.
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