Following the build out for its On collaboration in Paris, POST ARCHIVE FACTION (PAF) has now opened a pop-up in The Hyundai Seoul. Taking to the largest mall in Seoul, the standout South Korean label has put together an immersive showcase of its extensive archive.
Located on the second floor of The Hyundai Seoul, the POST ARCHIVE FACTION (PAF) pop-up explores the label’s various expressions to realize a place at the border between art and fashion. The main display focus of the retail experience is a plate glass arrangement covered with styles indicative of PAF’s LEFT, CENTER, and RIGHT design outlook rendered in pure white. Available at the pop-up are POST ARCHIVE FACTION (PAF)’s archive styles and its Roomscape commemorative T-shirt and MP3 player release.
Take a look inside POST ARCHIVE FACTION (PAF)’s The Hyundai Seoul pop-up on from August 1 to August 31, 10:30 a.m.-8:00 p.m. KST (Monday-Wednesday), 10:30 a.m.-8:30 p.m. KST (Thursday-Sunday) above.
The Hyundai Seoul
Level 2, 108 Yeoui-daero,
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