SZA Stars in New SKIMS Campaign

SZA is the latest superstar to hop on the shapewear trend. Starring in Kim Kardashian‘s latest SKIMS campaign, the Grammy-winning artist made her debut earlier this week.

Promoting SKIMS’ “Fits Everybody” collection, the artist fronts the campaign, posing effortlessly in a matching set of dark brown underwear pieces. Showcasing various selections of underwear, SZA shows off body suits, bras, underwear and more. The campaign is photographed by Greg Swales and arrives just as SZA completes her final your stop at the Forum in Los Angeles.

As the latest global celebrity to be tapped by SKIMS, SZA said in a statement, “I’m excited to be in SKIMS’ latest Fits Everybody underwear campaign and to align myself with a brand that strives to make women feel both comfortable and sexy.” The launch of the campaign continues the company’s efforts to align itself with the most significant people of pop culture. In the past, SKIMS has tapped Simona Tabasco and Beatrice Grannó from The White Lotus. The current Fits Everybody collection offers a range of sizes from XXS to 4XL. Kardashian said in a statement, ““SZA’s honesty, confidence, and dynamic energy are unparalleled. She’s truly the woman of the moment, and I’m so honored for her to be featured in SKIMS’ latest campaign.”

Take a look at SZA in SKIMS above.

In case you missed it, sacai announces its first collaboration with WTAPS.

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